Accessibility: the marketing benefits

Introduction

The following chapters describe how search engines algorithms work, and attempts to address them through search engine optimisation as marketing technique creates new opportunities for making web content accessible - and equally, how improving the accessibility of a site can help maximise both it's search engine promotion potential and increase user conversions and ROI.

Search Engine Optimisation - A Positive Influence on Web Accessibility

Introduction and statement of intent - to show that SEO and accessibility are inextricably linked.

Web Accessibility and Where Many Developers Fail

Defining accessibility, what it requires and why the usual design priorities often fail to deliver in both online marketing and accessibility.

Search Engines - The Power of the Web Unleashed

How search engines can influence and affect accessibility.

Algorithm for Relevance - How Search Engines Work

The effect search engine algorithms have on accessibility, and so, by extension does the activities associated with search engine marketing.

Search Engines, Optimisers and Web Accessibility

A look in more detail at examples of specific interaction between search engine algorithms, search engine optimisation and accessibility.

Do Search Engines Have a Moral Responsibility to the Web?

If search engines do affect accessibility, what does this mean to the search engines themselves?

The Web Content Accessibility Guidelines Part 1

Guidelines and checkpoints raised by the W3C's Web Content Accessibility Guidelines, and what this means for search engine promotion.

Guidelines 1-4

The Web Content Accessibility Guidelines Part 2

Guidelines 4-9

The Web Content Accessibility Guidelines Part 3

Guidelines 10-14

Conclusion

Where do we go from here? Has a link between accessibility and SEO been proven, and if so, how does this affect the future of your site?

Appendix A

The UK Disability Discrimination Act (DDA) - what this means for site owners, designers and administrators.

This paper was first published by: BigmouthMedia